INSPIRED BY ATHLETES

BORN IN THE MOUNTAINS

PURE MOUNTAIN RUNNING is for people who move through big country under their own power. Not for show. For outcomes. We built this category to solve mountain problems: stability under load, access without breaking rhythm, warmth and weather control without bulk. It's a complete system - carry, light, hydration, accessories, tuned for steep decisions and long windows between aid.

MODERN HYDRATION COMES FROM THE PAST

It all started in 1979 when Bryce was unable to find a pack that allowed him to maximize his performance, so he decided to make one himself using his grandmother's sewing machine.

Since then, Bryce launched the very first hydration company, invented hydration belts, packs, handhelds, vests, produced the first screw top water bottle for runners, and introduced many other industry firsts. His innovation came from need, and it continues out of the need to perform better.

Today, almost all hydration products are iterations of Bryce's original designs and he continues to drive the industry forward, setting UltrAspire apart from all other brands.

UltrAspire CEO Bryce Thatcher describes the early days of running, hydration, and his career.

HYDRATION & LIGHTS FOR ACTIVE LIVING

The journey of living an active lifestyle begins with desire, a compelling need to go beyond the last point of return…and then some…and more…and so on, and so on…In a world with the possibility of endless power and potential – You supply the Aspiration, we’ll supply the products to keep the perspiration flowing.